• An exploratory study of Muslim consumers’ halal meat purchasing intentions in Norway 

      Bhatti, Muhammad Azher; Godfrey, Sosheel Solomon; Ip, Ryan H L; Øvrum Gaarder, Mari; Aslam, Shakar; Steinheim, Geir; Wynn, Peter; Hopkins, David Laurence; Horneland, Reinert; Eik, Lars Olav; Ådnøy, Tormod (Peer reviewed; Journal article, 2020)
      Although Norway is the largest sheep meat producer in Scandinavia and Norwegian Muslims are expected to double in population in the next decade, the overall local per capita red meat consumption is still low. Meanwhile, ...
    • Lamb or hogget meat – A different sensory profile? Extending the fresh meat season in Norway 

      Bhatti, Muhammad Azher; Øvrum Gaarder, Mari; Steinheim, Geir; Hopkins, David Laurence; Horneland, Reinert; Eik, Lars Olav; Ådnøy, Tormod (Peer reviewed; Journal article, 2020)
      This study compared the meat sensory profile of lambs (5 months old) and hoggets (17 months old) from two sheep breeds, Norwegian White Sheep (NWS) and Norwegian Spel (NS). The loin (left and right) samples (M longissimus ...
    • Rangeland Grazing Strategies to Lower the Dependency on Imported Concentrates in Norwegian Sheep Meat Production 

      Bhatti, Muhammad Azher; Eik, Lars Olav; Steinheim, Geir; Ådnøy, Tormod; Horneland, Reinert; Wynn, Peter Charles; Hopkins, David Laurence; Asheim, Leif Jarle (Peer reviewed; Journal article, 2020)
      Norway has vast rangeland resources (292,361 km2) with an estimated carrying capacity of nearly four million sheep and lambs, twice the current number. However, the intensive production system currently applied has led to ...